Sports and fashion collide #bigly at the 2016 Olympic Games in Rio De Janeiro. From the athletes’ uniforms to their leisure wear, style choices will be discussed and analyzed at this year’s Olympics. Today, let’s look at some Opening Ceremony outfits for a few fashion forward countries.
With over a billion people worldwide expected to watch the Opening Ceremonies tonight, it’s no wonder leading fashion designers are foaming at the mouth to design their country’s Olympians. What an incredible platform to elevate your brand!
For the United States, Polo Ralph Lauren will again be outfitting #TeamUSA, and for the first time, everything will be Made In The USA. Athletes will be decked out in tapered, white denim jeans, patriotic T-shirts, Polo Pony-emblazoned navy blazers, and red, white, and blue striped boat shoes. Preppy, classic, fun….they’re ready for a weekend in the Hamptons, I’d say. Some critics are screaming #RussianInfluence however, pointing out the shirts’ resemblance to the Russian flag. As the Bidenator would say, that’s #malarkey!
US Flag Bearer Michael Phelps will literally light the path for the US Athletes – wearing a jacket that is the ultimate integration of innovation, fashion, and technology. Electroluminescent panels brightly illuminate portions of the jacket making Phelps a sight for all to see.
The Australian outfits for Rio also have a preppy, yacht club feel to them. Designed by Sportscraft, the Australian athletes will don green and white-striped blazers with white bottoms. The names of Olympic gold medalist champions are stitched into the lining of the blazers, which also have a special pocket for the athlete’s smartphones. #genius
The preppy look continues with the South Koreans crispy white pants, navy blazers, and fedoras. The design team is taking no chances with the health of its athletes as the outfits are all infused with insect repellent to keep mosquitoes carrying the Zika virus at bay. #ZikaProof
Some countries are not happy with their outfits, however. The Iranians have taken to social media complaining their uniforms resemble a school eraser.
The Georgians are upset because they feel their outfits represent a look of their past instead of a look to the future. I would have to agree.
My favorite is #TeamCanada . The Canadian design duo Dean and Dan Caten of DSquared2 have partnered with Hudson Bay for Canada’s outfits. Athletes will be wearing a long black and red blazer/windbreaker mash up with a giant maple leaf and tails on the back. Flat front tapered wool stretch pants with bonded zippers, elastic waist and ankles give the look a modern, fresh feel. Badass, eh?
And this is just the beginning folks. These designers have put together “kits” for their athletes that include the Opening Ceremony outfits, performance uniforms, and leisure wear. Be sure to follow me on social media where I’ll be posting all my favs. I think you should share YOUR favorites too, using the hashtag #SportBitsFashion. #JumpIn
You can watch the Opening Ceremonies tonight at 7:30pm on NBC. #TeamUSA